Product positioning with April Dunford's "Obviously Awesome" canvas
Define product positioning through competitive alternatives, unique attributes, value themes and the 10-output positioning canvas
- What
- Define product positioning through competitive alternatives, unique attributes, value themes and the 10-output positioning canvas
- Cost
- Free
- Needs
- a product to position (existing or planned); nothing else — the skill is a strategy methodology, no accounts or keys required
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — @wondelai's agent-operable version of April Dunford's "Obviously Awesome" positioning methodology: positioning is context, not messaging — it determines what customers compare you to, which features they notice, and whether they buy. A 5-step process fills the positioning canvas: map the real competitive alternatives (interviews with 15–20 happy customers — often spreadsheets or "doing nothing"), surface genuinely unique attributes that survive the "only we" test, convert them into customer value with the repeated "So what?" chain grouped into 2–3 value themes, name the best-fit customers, and choose the market category that makes your value obvious — then derive trends, the positioning statement, proof points, sales narrative and messaging. Includes a 0–10 positioning scorecard with per-band prescriptions for reaching 10/10, worked examples, and the ethical boundaries (alternatives from real research, never claimed uniqueness that isn't true). Honest caveats: a strategy framework, not execution tooling — it defines positioning, it does not run campaigns or write the final copy for you; based on Dunford's book, adapt examples to your market. By @wondelai, listed here with credit to its creator. MIT-licensed. Skill Harbor never reviews the code, review it yourself before use. Discovered via skills.sh.
Version:
Install
Prerequisites: a product to position (existing or planned); nothing else — the skill is a strategy methodology, no accounts or keys required Install "Product positioning with April Dunford's "Obviously Awesome" canvas" for me. It gives the agent @wondelai's 5-step Obviously Awesome positioning process: map real competitive alternatives from customer research, surface unique attributes that survive the "only we" test, convert them into customer value with the "So what?" chain grouped into value themes, name best-fit customers, and choose the market category that makes the value obvious — then derive trends, positioning statement, proof points, sales narrative and messaging, scored with the 0–10 positioning scorecard. MIT-licensed. Repository: https://github.com/wondelai/skills/blob/main/obviously-awesome/SKILL.md 1. Fetch the SKILL.md file (and any helper files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "obviously-awesome". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. nothing — it is a strategy methodology; bring your product and customer knowledge when using it). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.