Crossing the Chasm go-to-market framework
Score and fix a tech product's go-to-market with Moore's chasm framework — beachhead selection, whole product, bowling-pin expansion
- What
- Score and fix a tech product's go-to-market with Moore's chasm framework — beachhead selection, whole product, bowling-pin expansion
- Cost
- Free
- Needs
- a tech product with a go-to-market plan to evaluate; nothing else — strategy framework, no accounts or keys needed
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — @wondelai's agent-operable version of Geoffrey Moore's Crossing the Chasm: the core principle that most tech companies die between early adopters (visionaries who buy the future) and the early majority (pragmatists who buy working solutions), so the strategy — and the whole product — must change to cross. It walks through the D-Day strategy step by step: target a single narrow beachhead segment (scored against size, pain urgency, access, competition, word-of-mouth), assemble the invasion force by building the whole product in layers (generic → expected → augmented → potential, with partners filling the gaps), then expand beachhead to beachhead in a bowling-pin sequence, backed by the tornado dynamics, D-Day analogies, positioning-against-incumbents guidance, and a 7-row quick diagnostic that scores any go-to-market 0–10 and prescribes the fix per failing row. Includes a remap for modern PLG/freemium B2B SaaS (self-serve trials, free tiers, the false-signal trap of 1,000 free users) and pointers to a companion `obviously-awesome` skill for positioning and a `blue-ocean-strategy` skill for market creation. Honest caveats: strategy framework, not execution tooling — it diagnoses and prescribes, it does not run campaigns or build the product; based on Moore's classic, adapt examples to your market. MIT-licensed. Skill Harbor never reviews the code, review it yourself before use. Discovered via skills.sh.
Version:
Install
Prerequisites: a tech product with a go-to-market plan to evaluate; nothing else — strategy framework, no accounts or keys needed Install "Crossing the Chasm go-to-market framework" for me. It gives the agent @wondelai's agent-operable version of Geoffrey Moore's classic: the innovators → early adopters → [CHASM] → early majority lifecycle, the D-Day strategy (single beachhead selection with scoring criteria, whole-product layering via partners, bowling-pin expansion), tornado dynamics, positioning against incumbents, a 7-row diagnostic scoring any go-to-market 0–10 with per-row fixes, plus the PLG/freemium B2B SaaS remap. MIT-licensed. Repository: https://github.com/wondelai/skills/blob/main/crossing-the-chasm/SKILL.md 1. Fetch the SKILL.md file (and any helper files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "crossing-the-chasm". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. nothing — describe your product and its market, then ask the agent to score your go-to-market and prescribe fixes). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.