Marketing Psychology
Apply psychology and mental models to marketing — cognitive biases, pricing, persuasion, growth loops
- What
- Apply psychology and mental models to marketing — cognitive biases, pricing, persuasion, growth loops
- Cost
- Free
- Needs
- none — no account, no API keys. You work on marketing and want psychology-backed decision frameworks (content is in Brazilian Portuguese).
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — a comprehensive marketing-psychology reference in Brazilian Portuguese: fundamental thinking models (first principles, Jobs to Be Done, inversion, Pareto, second-order thinking), buyer psychology (mere exposure, loss aversion, endowment and IKEA effects, zero-price effect, status quo bias, peak-end rule, Zeigarnik), persuasion and influence (reciprocity, commitment, authority, scarcity, foot-in-the-door, anchoring, decoy effect, framing), pricing psychology (charm pricing, round-number fluency, the rule of 100, good-better-best), and design/growth models (Hick's law, AIDA, BJ Fogg, EAST, flywheels, network effects) — each with a concrete marketing application and an ethical-use framing. Includes a quick-reference table mapping challenges (low conversions, price objections, churn) to the relevant models, and companion skills for CRO and copywriting. Discovered via skills.sh, listed here with credit to its creator by @upgrade-php. Honest caveats: Brazilian Portuguese content — the frameworks are universal but the text is PT-BR; a broad survey rather than a deep playbook (dozens of models, one application note each); references companion skills (cro, copywriting) that are not included here. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Version:
Install
Prerequisites: none — no account, no API keys. You work on marketing and want psychology-backed decision frameworks (content is in Brazilian Portuguese). Install "Marketing Psychology" for me. A comprehensive marketing-psychology reference in Brazilian Portuguese: mental models, cognitive biases, persuasion techniques, pricing psychology and growth models — each with a concrete marketing application and ethical framing. Repository: https://github.com/upgrade-php/skillsdemarketing/blob/main/skills/marketing-psychology/SKILL.md 1. Fetch the SKILL.md file for the marketing-psychology skill (and its reference files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "marketing-psychology". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. describe the marketing challenge to pick the relevant models). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.