Founder-led sales coaching from Lenny's startup playbook
Master the jump from building to selling: readiness assessment, pitch refinement, high-volume discovery, and overcoming the psychological barriers to asking for money
- What
- Master the jump from building to selling: readiness assessment, pitch refinement, high-volume discovery, and overcoming the psychological barriers to asking for money
- Cost
- Free
- Needs
- a product or startup to sell — the skill is coaching guidance the agent follows, not software to install
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — @refoundai's skill for founder-led sales, distilled from 6 guests and posts across Lenny's Podcast and Newsletter: a 4-step coaching workflow (assess whether you have enough validation to start selling or are hiring a salesperson too early, refine the founder narrative and value proposition, design a high-volume discovery-and-closing process, overcome the psychological hurdles like fear of asking for money), core principles (leverage founder status because "the founder is the product" in the early days, treat sales as a learnable discipline, make the direct financial ask, run discovery yourself at volume, build human trust), a templates-and-frameworks list (the Collison Install, the $1 Invoice Test, warm-intro-by-text technique, founder-led sales readiness checklist, B2B maturity stages), probing questions for sales calls, and common mistakes to flag (hiring sales too early, playing the feature game, avoiding the commercial ask). Honest caveats: coaching methodology, not software — the deep-dive guest insights live in the repo's references/guest-insights.md, and the related skills "Evaluating Startup Ideas" and "Fundraising" mentioned in the skill are not bundled here. MIT licensed. Skill Harbor never reviews the code, review it yourself before use. Discovered via skills.sh.
Version:
Install
Prerequisites: a product or startup to sell — the skill is coaching guidance the agent follows, not software to install Install "Founder-led sales coaching from Lenny's startup playbook" for me. It gives my agent @refoundai's founder-sales skill: a 4-step workflow (readiness assessment, pitch refinement, high-volume sales-motion design, overcoming psychological barriers), core principles from Lenny's podcast guests, templates and frameworks (Collison Install, $1 Invoice Test, warm-intro-by-text, readiness checklist), probing questions for discovery calls, and common mistakes to flag. MIT-licensed. Repository: https://github.com/refoundai/lenny-skills/blob/main/skills/founder-sales/SKILL.md 1. Fetch the SKILL.md file (and any helper files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "founder-sales". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. tell the agent what you're selling and where you are in the validation journey; nothing else — it's coaching). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.