Nonprofit SEO Playbook Skill for Muse
SEO strategy for charities that serves donors, funders — and the people in need
- What
- SEO strategy for charities that serves donors, funders — and the people in need
- Cost
- Free
- Needs
- a charity, nonprofit, NGO, foundation, or membership organisation website to improve (or one you're planning). No accounts or API keys required.
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — a free, open-source SEO playbook (MIT) by @keupera, listed here with credit to its creator. Built for charities, nonprofits, NGOs, foundations, and membership organisations, it works from one key insight: nonprofits have three audiences with almost nothing in common — donors, service users, and funders — and most charity sites are built for donors while the largest search audience is the people in urgent need of help. It maps the pages that matter (help and service pages, condition explainers, ruthlessly optimised donation pages, impact and outcomes pages, local service pages, published sector research, transparency pages), then covers trust and credibility for YMYL territory (registration numbers, named qualified authors, professional review, indexable accounts and impact reports), accessibility and low-end-device performance as non-negotiables, and how charities' structural advantages — institutional authority, unique service data, and the often under-spent Google ad grant — interact with SEO and AI answer engines. Discovered via skills.sh. Honest note: this is a strategy and planning playbook, not a done-for-you SEO service or keyword-research tool; it ships with a setup section for Keupera's own MCP tools, which is optional — the playbook works as a standalone strategy guide; charity-grant and registration details are written with a US/UK framing and may need local adaptation. Skill Harbor never reviews the code, review it yourself before use. skills.sh Trust Hub: Pass.
Version:
Install
Prerequisites: a charity, nonprofit, NGO, foundation, or membership organisation website to improve (or one you're planning). No accounts or API keys required. Install "Nonprofit SEO Playbook Skill for Muse" for me. A complete SEO strategy playbook for nonprofits: three-audience strategy (service users, donors, funders), the pages that matter, trust and credibility for YMYL content, accessibility and low-end-device performance, the Google ad grant, and AI answer-engine visibility. Repository: https://github.com/keupera/seo-playbooks/blob/main/skills/nonprofit-seo/SKILL.md 1. Fetch the SKILL.md file (and any helper files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "nonprofit-seo". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. describe my organisation and its audiences). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.