Conversion Copywriting
Research-first conversion copy: landing pages, emails and sales pages that convert
- What
- Research-first conversion copy: landing pages, emails and sales pages that convert
- Cost
- Free
- Needs
- none — no account, no API keys. Most useful if you have a landing page, email sequence, or sales page to write or improve.
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — a free, open-source skill (MIT), listed here with credit to its creator @guia-matthieu (ClawFu). Discovered via skills.sh. A research-first copywriting system based on Joanna Wiebe's Copyhackers methodology: start from customer language (Voice of Customer research), follow a systematic production workflow for landing pages, emails, and sales pages, validate copy before launch, and measure what works — turning blank-page panic into data-backed decisions you can defend. Honest notes: a process discipline, not a magic formula — the quality of the copy still depends on the research you actually do; its strength is B2B/SaaS-style conversion copy, creative brand writing is a different craft; validation and testing take real time and traffic, which small sites may lack. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Version:
Install
Prerequisites: none — no account, no API keys. Most useful if you have a landing page, email sequence, or sales page to write or improve. Install "Conversion Copywriting" for me. Applies Joanna Wiebe's research-first, Voice-of-Customer copywriting methodology: structured workflow for landing pages, emails, and sales pages — research before writing, validation before launch, measurement after. Repository: https://github.com/guia-matthieu/clawfu-skills 1. Fetch the SKILL.md file for the conversion-copywriting skill (and any helper files) from the repository into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "conversion-copywriting". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. share the page or email I want to write or improve). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.