Content Writing
Reader-first writing craft: blog posts, emails and social content that hold attention
- What
- Reader-first writing craft: blog posts, emails and social content that hold attention
- Cost
- Free
- Needs
- none — no account, no API keys. Most useful if you write regularly — blog, newsletter, social, or website copy — and want it better.
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — a free, open-source skill (MIT), listed here with credit to its creator @guia-matthieu (ClawFu). Discovered via skills.sh. A practical writing discipline built on Ann Handley's "Everybody Writes": reader-first habits and rules for blog posts that engage, emails that get opened, social posts that stop the scroll, website copy that speaks to its audience, and thought leadership that builds credibility — including how to edit your own work with a professional eye and how to keep producing consistently. Honest notes: it teaches craft, not taste — subject-matter judgment stays yours; the book it draws on is from 2014 (2nd edition 2022), so platform-specific tactics may date while the principles hold; unlike its sibling conversion-copywriting, this one is about content quality and consistency, not conversion mechanics — use both, for different jobs. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Version:
Install
Prerequisites: none — no account, no API keys. Most useful if you write regularly — blog, newsletter, social, or website copy — and want it better. Install "Content Writing" for me. Applies Ann Handley's "Everybody Writes" methodology: reader-focused writing habits and rules for blog posts, emails, social media, and website copy — plus professional self-editing and consistent production routines. Repository: https://github.com/guia-matthieu/clawfu-skills 1. Fetch the SKILL.md file for the content-writing skill (and any helper files) from the repository into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "content-writing". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. share a draft I want edited or a topic I need to write about). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.