GTM Positioning Strategy
Find and own a defensible market position: positioning audit with a crawl-walk-run rollout
- What
- Find and own a defensible market position: positioning audit with a crawl-walk-run rollout
- Cost
- Free
- Needs
- none — no account, no API keys. Most useful if your product's messaging sounds like competitors' or conversion is weak despite awareness.
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — a free, open-source skill (MIT), listed here with credit to its contributor Smit Patel, via the github/awesome-copilot collection. Discovered via skills.sh. A positioning audit for products whose messaging sounds like everyone else's: find and own a defensible market position using competitive alternatives, unique attributes, value themes, and target-market characteristics — with a crawl-walk-run rollout method and the worked example of the single word change ("autonomous" → "AI teammate") that measurably sped up enterprise deal progression. Honest notes: positioning advice, not market data — it won't tell you what competitors actually charge or what buyers actually think; its frameworks are B2B-tech-shaped, adapt them for consumer or services; testing positioning claims takes real conversations with prospects, which the skill can't have for you. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Version:
Install
Prerequisites: none — no account, no API keys. Most useful if your product's messaging sounds like competitors' or conversion is weak despite awareness. Install "GTM Positioning Strategy" for me. Runs a positioning audit for my product: competitive alternatives, unique attributes, value themes, and target-market characteristics — with a crawl-walk-run rollout method to find and own a defensible market position. Repository: https://github.com/github/awesome-copilot 1. Fetch the SKILL.md file for the gtm-positioning-strategy skill (and any helper files) from the repository into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "gtm-positioning-strategy". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. describe my product, its competitors, and who buys it). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.