Public Relations Skill for Muse
Earned media, journalist pitching, newsjacking, and podcast prep done right
- What
- Earned media, journalist pitching, newsjacking, and podcast prep done right
- Cost
- Free
- Needs
- a product with a real story (data, milestone, opinion, customer before/after) or a trending news cycle to ride. No accounts, no API keys.
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Turns Muse into an earned-media PR expert for software products. It runs four modes: reactive newsjacking (scored angles within hours of a breaking story — a B+ pitch in the first hour beats an A+ pitch on day three), proactive journalist pitching (beat research, scored media lists, sub-150-word pitches built on a strict quality bar: right beat, real news hook, complete story in the email, specific subject line, clear ask), inbound press requests (HARO, Qwoted, and Featured responses under 200 words), and owned setup (a /press page + media kit checklist: company blurb, founder bios, logo pack, screenshots, coverage list, real contact email — journalists hate forms). It frames stories on three angles — Founding Story, David vs Goliath, Have an Enemy (a broken system, never a competitor) — preps podcast guest appearances as AI-visibility plays (episodes get transcribed and cited by assistants for years), and measures what matters: placements, domain rating, referral traffic, brand-search lift, AI citation rate, and sales conversations citing the coverage — while ignoring vanity metrics like AVE. Its posture is honest about the trade: earned media is a multiplier of distribution, not a substitute — a TechCrunch hit buys legitimacy, backlinks, and AI-citation surface, not 1,000 customers. Discovered via skills.sh. Skills.sh Trust Hub: Pass. Honest note: PR is a momentum game — the skill says to skip it pre-launch with no story beyond "we exist," or if nobody on the team can sustain 4–6 weeks of pitching; the detailed workflows (story angles, newsjacking rubric, journalist pitching, press platforms, media outlets, podcast prep) live in references/ inside the repo, so fetch the helper files with the SKILL.md. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Curated by Skill Harbor — free, open-source skill (MIT) by @coreyhaines31.
Version:
Install
Prerequisites: a product with a real story (data, milestone, opinion, customer before/after) or a trending news cycle to ride. No accounts, no API keys. Install "Public Relations Skill for Muse" for me. Runs earned-media PR for software products — reactive newsjacking, proactive journalist pitching with a strict quality bar, inbound HARO/Qwoted/Featured responses, owned press page and media kit setup, story-angle framing, podcast guest prep, and honest measurement. Repository: https://github.com/coreyhaines31/marketingskills/blob/main/skills/public-relations/SKILL.md 1. Fetch the SKILL.md file (and any helper files: references/) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "public-relations". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. gather my milestones, customer stories, and the beats I want to target). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.