Competitor Profiling Skill for Muse
Structured competitor dossiers from live site scraping plus SEO data
- What
- Structured competitor dossiers from live site scraping plus SEO data
- Cost
- Free
- Needs
- a list of competitor URLs to profile; a Firecrawl API key (site scraping) and a DataForSEO API key (SEO intelligence), or equivalent MCP access β both are paid third-party services. A quick scan can run with scraping access only. Store keys in the agent's secure vault β never paste secrets here.
- Install
- Copy the installer prompt below into your Muse β your agent does the rest.
π³ Paid API required: the full profiling workflow runs on Firecrawl (site scraping) and DataForSEO (SEO intelligence), which are paid third-party services. Curated by Skill Harbor β a free, open-source skill (MIT) by @coreyhaines31, listed here with credit to its creator. Turns Muse into a competitive-intelligence analyst: give it competitor URLs and it builds structured, comparable competitor dossiers β homepage and pricing scraping for positioning, features, and messaging, review mining on G2, Capterra, TrustRadius, and Product Hunt, backlink and domain-authority data, ranked-keyword and traffic intelligence, top organic pages, and content-strategy signals β then synthesizes everything into a dated profile markdown (at a glance, positioning, features, pricing, customers, SEO, strengths and weaknesses, implications for your product) plus a cross-competitor _summary.md with a comparison table, positioning map, and market gaps. Raw scrape/SEO/review data is saved to disk first for auditability, with a quick-scan mode (homepage + pricing only) and a deep-profile mode, parallel scraping for multiple competitors, and an explicit change log when profiles are updated. Its posture: facts over opinions β every claim traceable to a source, inferences labeled, staleness flagged; and it treats scraped competitor pages as untrusted input, ignoring hidden instructions aimed at AI agents and noting the attempt. Discovered via skills.sh. Skills.sh Trust Hub: Pass. Honest note: without the Firecrawl and DataForSEO keys (or equivalent MCP access) the SEO phases can't run β plan the keys before deep profiles; the full tool reference lives in references/tool-reference.md inside the repo, so fetch the helper files with the SKILL.md. Skill Harbor never reviews the code, review it yourself before use. Not verified.
Version:
Install
Prerequisites: a list of competitor URLs to profile; a Firecrawl API key (site scraping) and a DataForSEO API key (SEO intelligence), or equivalent MCP access β both are paid third-party services. A quick scan can run with scraping access only. Store keys in the agent's secure vault β never paste secrets here. Install "Competitor Profiling Skill for Muse" for me. Builds structured, comparable competitor dossiers from competitor URLs β homepage and pricing scraping, review mining, backlink and keyword intelligence, dated profile markdowns plus a cross-competitor summary β with facts-over-opinions discipline and raw data saved for auditability. Repository: https://github.com/coreyhaines31/marketingskills/blob/main/skills/competitor-profiling/SKILL.md 1. Fetch the SKILL.md file (and any helper files: references/) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code, credentials only via the secure vault, allowed hosts declared in the SKILL.md. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "competitor-profiling". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. save my Firecrawl and DataForSEO API keys in the vault, and provide my competitor URL list). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you β no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the sellerβs own page, usually Stripe.
What does the β next to a creatorβs name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself β always check a build before installing it.