WhatsApp marketing strategy — Business setup, broadcasts, automated flows and conversational commerce
End-to-end WhatsApp marketing playbook: Business App vs API setup, opt-in compliance, message templates, broadcast campaigns, welcome/post-purchase/abandoned-cart/win-back flows, catalogs, chatbots and metrics benchmarks
- What
- End-to-end WhatsApp marketing playbook: Business App vs API setup, opt-in compliance, message templates, broadcast campaigns, welcome/post-purchase/abandoned-cart/win-back flows, catalogs, chatbots and metrics benchmarks
- Cost
- Free
- Needs
- a brand or business to market — the skill is a marketing strategy the agent builds, not software
- Install
- Copy the installer prompt below into your Muse — your agent does the rest.
Curated by Skill Harbor — @arnabbagxd's WhatsApp marketing skill: a full strategist playbook for turning WhatsApp into a sales and retention channel. Covers the two setup paths (free WhatsApp Business App for small shops vs the Business API via providers like Wati, Interakt, AiSensy, Zoko, Twilio for automation at scale), strict opt-in/opt-out compliance (non-compliance means a ban), WhatsApp's pre-approved message templates (marketing, utility, authentication), campaign types and triggered flows — welcome, post-purchase, abandoned cart, win-back — conversational commerce (catalogs, chatbots, sales handoffs), WhatsApp-specific content rules, metrics benchmarks (85–95% open rates, reply and unsubscribe thresholds), and platform cost recommendations by business size. Honest caveats: the API path requires a paid BSP platform ($40–500+/month by scale) — the 💳 cost lives there, not in the skill; India-focused examples but the mechanics are global; this is a strategy skill — the agent writes the plan, you still run the campaigns. MIT licensed. Skill Harbor never reviews the code, review it yourself before use. Discovered via skills.sh.
Version:
Install
Prerequisites: a brand or business to market — the skill is a marketing strategy the agent builds, not software Install "WhatsApp marketing strategy — Business setup, broadcasts, automated flows and conversational commerce" for me. It gives my agent @arnabbagxd's strategist playbook: WhatsApp Business App vs API setup paths and BSP recommendations, opt-in/opt-out compliance rules, pre-approved message template categories, broadcast campaign types and triggered flows (welcome, post-purchase, abandoned cart, win-back), conversational commerce (catalog setup, sales conversations, bot vs human handoff), WhatsApp content rules, metrics benchmarks, and platform costs by scale. NOTE: the API path needs a paid BSP platform ($40-500+/month) — budget for that separately. MIT-licensed. Repository: https://github.com/arnabbagxd/brand-building-skills/blob/main/skills/whatsapp-marketing/SKILL.md 1. Fetch the SKILL.md file (and any helper files) from the repository path into a temporary folder and summarize what it does in one or two sentences. 2. Safety check: review the SKILL.md and scripts for anything suspicious (unexpected network calls, shell commands, credential harvesting). This repo should contain zero secrets in code. Verify that holds here; STOP on any red flag and tell me. 3. Install it as a skill: copy SKILL.md and its helper files into the agent's skills directory, in a folder named "whatsapp-marketing". 4. Verify with no network calls: frontmatter valid, files in place. 5. Report what was installed, where, and what I still need to do myself (e.g. tell the agent my business size, market, goal and current WhatsApp setup so it can draft the strategy; nothing else — the agent writes the plan, I run the campaigns). GitHub is optional: if I have a GitHub account or the gh CLI, you may use it; otherwise public access is fine. Never require it unless it's in the prerequisites above. Rules: don't touch anything outside the temp folder and the install target. If anything looks off, stop and ask me.
Questions
How do I install a build?
Every product page includes a copy-paste install prompt. Paste it into your Muse and it sets the build up for you — no manual configuration.
Where does my money go?
Straight to the seller. Skill Harbor never processes payments: checkout happens on the seller’s own page, usually Stripe.
What does the ✓ next to a creator’s name mean?
It means we confirmed the identity of the person behind the listing. It says nothing about the code itself — always check a build before installing it.